As a hotel marketer, you know there’s a lot to consider if you want to increase your hotel revenue. It all starts with thinking through your various marketing tactics and optimizing your strategy. Let’s take a look at them: What is Hotel Marketing? ...
The global rollout of vaccinations has emboldened travelers and triggered an avalanche of entry and visitation requirements that vary by country and sometimes by region, province or state. Unfortunately, none of the rules are written in pen, much less stone....
As travelers consider traveling again, airline industry trends reflect their concerns. 2021 travelers are focused on convenience, cleanliness, flexibility, and updated information regarding travel restrictions. With air traffic being still 67% lower than 2019...
A year into the pandemic and travel is still uncertain. A recent study conducted by the European Travel Commission (ETC) about monitoring sentiment for domestic and intra-european travel, found Europeans are increasingly eager to travel during Spring 2021 as the...
It would be an understatement to say that 2020 was a year of change and reflection. With the COVID shutdowns, travelers found their options limited, and it has changed their outlook. People are more cautious about traveling, but they want to travel. After months in...
