Discover these 7 Hotel Solutions, also known as hotel widgets or plugins, which are a quick and easy way to acquire extra features on any hotel website. They are able to turn an ordinary website into a source of relevant and priceless information, providing...
Digital Transformation in the tourism industry is gaining relevance. With the ubiquity of Smartphones in the consumer’s life it is no surprise that gradually more tourists are booking through this device. Specifically, Smartphones are responsible for 24% of...
Content Marketing is a very generous word, broad, I would say. Everything fits in this term: branding, service, product, communication, etc., but I will not review those general principles, I aim to analyse how the customer has evolved, highlighting what he is looking...
We are always pointing out the value of digital content but, what kind of digital content is out there? What do digital travelers need? For some time now, the travel industry has been demanding more dynamic, personalized and contextualized content. Nevertheless, here...
When we speak about content marketing in travel, we refer to updated, useful and interesting content, which gives the users a reason to sympathize and engage with the travel brand, follow it on social media, subscribe to the brand updates or consider a booking with...
