With active cases and new outbreaks, travelers are wondering whether they will be able to travel to their desired destination or not. Airlines and travel players are now focused on stimulating last-minute bookings without neglecting prevention measures to make people feel confident to travel again. In this scenario, transparency and information are key.
How OTAs Are Winning the SEO Battle: Effective Strategies
The online travel industry is more competitive than ever, and OTAs (Online Travel Agencies) like Booking, Expedia, and Kayak are investing in increasingly sophisticated strategies to dominate organic search results. In 2024, the focus is on creating new pages and...