For many travelers, great food and dining experiences are highlights of a trip. People tend to splurge on meals… For many travelers, great food and dining experiences are highlights of a trip. People tend to splurge on meals while on vacation, opting to eat at...
Aviation’s ever-increasing competition and customer complexity have drawn companies’ attention to strategies. Aiming not only to surpass the competition but also to captivate customers, airlines are looking for answers in both the online and offline world....
With the digital world being guilty of reducing our attention span to less than 10 seconds, content creation now comes with challenges. Beyond knowing the audience’s behaviour and the appropriate channel to convey a message, airlines have to seek information that...