It is understandable that what was a loyalty-driven factor then, might not be that efficient now. The transparency in prices that the travel industry experiences nowadays, makes the process of comparing and deciding shorter and smarter. On top of that, the handful of...
There are many types of travelers in the world. But how is traveler’s decision making? The passage of time has consolidated a very heterogeneous sector that includes profiles of all kinds, from the most traditional to the most digital ones. Generations previous...