As a hotel marketer, you know there’s a lot to consider if you want to increase your hotel revenue. It all starts with thinking through your various marketing tactics and optimizing your strategy. Let’s take a look at them: What is Hotel Marketing? ...
More than a year since the first lockdown, tourism boards and DMO’s (Destination Management Organizations) are continuing to find their footing in this new travel landscape. While the early days of COVID-19 found DMO’s forced to rethink their messaging and...
Whether for business or pleasure, travelers are booking airline seats. In fact, as European Union borders reopened on July 1, Ryanair reported it is flying 40% of its 10,000 routes and EasyJet plans on returning to 75% capacity by August. An increase in...
Strategic city marketing is about more than catchy slogans aimed at the masses. These days, it’s well-targeted storytelling geared toward a series of niche audiences. Also known as “city branding,” it seeks to share a sense of place and position a destination as...
Every year the travel industry is marked with significant changes. In 2019 it experienced many trends that left a trace. Words such as experiences, digitalization, and behaviour were popping across all segments and raising awareness to the importance of these factors...