The dynamics of the travel environment can sometimes be overly complicated. Not so long ago, the traveler’s attributes, behaviours, and demands were more simplistic and practical to address. Since then, the industry has been through changes in strategies and...
With the unprecedented increase in tourism in recent years, destinations have been experiencing an impact on the social, cultural and economic environments. This is partly due to the increase in outbound demand, favorable economics, improvements in connectivity and...
Investing in a good UX strategy can be the perfect solution to retain customers in the digital world. The online travel industry is becoming a crucial part of the travel and tourism sector. Each day users switch from offline to online and stay that way. Companies keep...
A new generation is taking its place in the travel industry. After Millennials and their indecisiveness and Generation Z’s open-mindedness, we come to Generation Alpha (those born after 2010). The group is rapidly finding its voice when it comes to making travel...
Instagram launched its own standalone vertical video application around a year ago and it is called IGTV. Unlike the main platform application, IGTV enables users to post longer video clips thus creating an area for a more effective video sharing. With Instagram...
