A new generation is taking its place in the travel industry. After Millennials and their indecisiveness and Generation Z’s open-mindedness, we come to Generation Alpha (those born after 2010). The group is rapidly finding its voice when it comes to making travel...
Instagram launched its own standalone vertical video application around a year ago and it is called IGTV. Unlike the main platform application, IGTV enables users to post longer video clips thus creating an area for a more effective video sharing. With Instagram...
The market comprising millennials is requiring the focus of the travel and tourism sector. Since this target has a completely different way of looking at travel, meeting their expectations can undoubtedly become a challenging task. It is fairly important for the...
Every brand needs to learn how to innovate itself as the years go by. Some traditional brands have already achieved a level of awareness in marketing skills that allow them to accompany the evolution of marketing at a fair pace. However, for others, this is still a...
When we speak about content marketing in travel, we refer to updated, useful and interesting content, which gives the users a reason to sympathize and engage with the travel brand, follow it on social media, subscribe to the brand updates or consider a booking with...
