A new generation is taking its place in the travel industry. After Millennials and their indecisiveness and Generation Z’s open-mindedness, we come to Generation Alpha (those born after 2010). The group is rapidly finding its voice when it comes to making travel...
Enhancing the customer experience and personalization have been in the travel industry players’ minds lately. With a wide variety of solutions available in the market, it’s easy to find ways to accomplish these goals at a relatively short time. Yet, there...
“It is a truth universally acknowledged that popular holiday destinations in possession of a pretty view must be in want of tourists.” Unfortunately, the popularity of some travel destinations can turn out to be a curse. This issue is aptly named overtourism, meaning...
Instagram launched its own standalone vertical video application around a year ago and it is called IGTV. Unlike the main platform application, IGTV enables users to post longer video clips thus creating an area for a more effective video sharing. With Instagram...
The market comprising millennials is requiring the focus of the travel and tourism sector. Since this target has a completely different way of looking at travel, meeting their expectations can undoubtedly become a challenging task. It is fairly important for the...
