digital content

How to Create Great Travel Content

How to Create Great Travel Content

Talking about travel is, above all, about conveying experiences. However, with the vast amount of information available today, creating great travel content means finding a unique perspective, offering added value, and making readers feel part of the adventure. In...
What is Traveltech? Technology for tourism

What is Traveltech? Technology for tourism

Traveltech, short for “travel technology“, refers to the set of tools, applications, and technological solutions specifically designed for the tourism and travel industry. These technologies encompass a wide range of services and functionalities, from travel planning...
Why is TikTok the New Google for Generation Z?

Why is TikTok the New Google for Generation Z?

In recent years, TikTok has evolved from an entertainment platform with short videos to become a search tool for many young people. While Google and other traditional search engines have dominated the space for decades, TikTok has begun to offer an alternative and...
Key Technology Investments for 2024

Key Technology Investments for 2024

The “Travel Technology Investment Trends” study by Amadeus reveals that 91% of travel companies expect to increase their technology investments moderately to aggressively in 2024. This increase is driven by the recognition that technology can significantly enhance...