In our last post about searching for a travel industry bright spot, we found adaptability to be key. From fee flexibility to offering virtual tours and getaways, the always creative travel industry finds ways to feed that desire to explore the world. In this post we...
Strategic city marketing is about more than catchy slogans aimed at the masses. These days, it’s well-targeted storytelling geared toward a series of niche audiences. Also known as “city branding,” it seeks to share a sense of place and position a destination as...
Aviation’s ever-increasing competition and customer complexity have drawn companies’ attention to strategies. Aiming not only to surpass the competition but also to captivate customers, airlines are looking for answers in both the online and offline world....
Investing in a good UX strategy can be the perfect solution to retain customers in the digital world. The online travel industry is becoming a crucial part of the travel and tourism sector. Each day users switch from offline to online and stay that way. Companies keep...
As Forbes states, Bleisure travel is the way to making the most out of business trips. And for a good reason. The Bleisure traveller is a new hybrid traveler: the business man or woman who is looking to have a little fun, whether it be sightseeing, museum (or bar)...
