marketing strategy

How to Create Great Travel Content

How to Create Great Travel Content

Talking about travel is, above all, about conveying experiences. However, with the vast amount of information available today, creating great travel content means finding a unique perspective, offering added value, and making readers feel part of the adventure. In...
What People Look for When They Travel

What People Look for When They Travel

With changes in the global economy, new digital trends, and the effects of the pandemic, traveler behavior has evolved significantly. Both consumers and tourism professionals prioritize different aspects, and understanding these priorities is crucial for those looking...
Tourism Trends in 2024: More Volume, Less Budget

Tourism Trends in 2024: More Volume, Less Budget

The summer of 2024 has brought notable changes in traveler behavior and the tourism industry as a whole. Despite the significant increase in the number of people choosing to travel, the budget allocated per tourist has decreased. This phenomenon has been driven by...