Tourism has changed drastically in recent years, largely due to the influence of social media and influencers. From exotic locations to local destinations, an influencer’s recommendation can transform an unknown spot into a must-see for travelers worldwide. But what...
In the tourism industry, upselling and cross-selling strategies are fundamental to maximizing revenue and enhancing the customer experience. These techniques allow hotels and travel agencies to offer additional services and products that enrich the traveler’s...
In recent years, TikTok has evolved from an entertainment platform with short videos to become a search tool for many young people. While Google and other traditional search engines have dominated the space for decades, TikTok has begun to offer an alternative and...
In May 2024, there was a leak of over 2,500 pages of internal Google documentation that revealed crucial details about the search algorithm, and providing valuable insight into how to optimize your SEO. Its discovery can be attributed to SEO specialist Dejan...
Today user experience (UX) and user interface (UI) have become crucial factors in ensuring not only customer satisfaction, but also customer loyalty and conversion. A positive on-page experience makes the user spend more time exploring the content, helping to decrease...
