Every year the travel industry is marked with significant changes. In 2019 it experienced many trends that left a trace. Words such as experiences, digitalization, and behaviour were popping across all segments and raising awareness to the importance of these factors...
“It is a truth universally acknowledged that popular holiday destinations in possession of a pretty view must be in want of tourists.” Unfortunately, the popularity of some travel destinations can turn out to be a curse. This issue is aptly named overtourism, meaning...
Instagram launched its own standalone vertical video application around a year ago and it is called IGTV. Unlike the main platform application, IGTV enables users to post longer video clips thus creating an area for a more effective video sharing. With Instagram...
Discover these 7 Hotel Solutions, also known as hotel widgets or plugins, which are a quick and easy way to acquire extra features on any hotel website. They are able to turn an ordinary website into a source of relevant and priceless information, providing...
When we speak about content marketing in travel, we refer to updated, useful and interesting content, which gives the users a reason to sympathize and engage with the travel brand, follow it on social media, subscribe to the brand updates or consider a booking with...
