Digital transformation in the travel industry is essential, but it can be difficult to implement. The world of technology often seems to rush – and change – at lightning speed, and focusing on specific technologies or strategies can be a daunting task. In...
The “personalization” concept is not a new one. In Airline Marketing, professionals are aware of the benefits of increasing customer loyalty via personalizing the customer’s journey from awareness to repeat customers. You probably have a frequent...
The customer journey will most likely be unforgettable if great improvements in the passenger experience occur. Travelling is always meant to be pleasant, however, the simplest problem can turn the passenger’s journey map into a disaster. That is why it is...
