Strategic city marketing is about more than catchy slogans aimed at the masses. These days, it’s well-targeted storytelling geared toward a series of niche audiences. Also known as “city branding,” it seeks to share a sense of place and position a destination as...
With the unprecedented increase in tourism in recent years, destinations have been experiencing an impact on the social, cultural and economic environments. This is partly due to the increase in outbound demand, favorable economics, improvements in connectivity and...
