The summer of 2024 has brought notable changes in traveler behavior and the tourism industry as a whole. Despite the significant increase in the number of people choosing to travel, the budget allocated per tourist has decreased. This phenomenon has been driven by...
Climate change is one of the greatest global challenges of our time, and its impact on tourism, especially in a country like Spain, cannot be underestimated. As one of the world’s most popular tourist destinations, Spain faces significant changes in its tourism...
Tourism has changed drastically in recent years, largely due to the influence of social media and influencers. From exotic locations to local destinations, an influencer’s recommendation can transform an unknown spot into a must-see for travelers worldwide. But what...
Sun and beach tourism has been one of the main travel motivations worldwide. However, growing concerns about environmental impact and the need to manage resources more efficiently have driven the adoption of innovative technologies in these destinations. In this...
In the tourism industry, upselling and cross-selling strategies are fundamental to maximizing revenue and enhancing the customer experience. These techniques allow hotels and travel agencies to offer additional services and products that enrich the traveler’s...
