tourism industry

Why is TikTok the New Google for Generation Z?

Why is TikTok the New Google for Generation Z?

In recent years, TikTok has evolved from an entertainment platform with short videos to become a search tool for many young people. While Google and other traditional search engines have dominated the space for decades, TikTok has begun to offer an alternative and...
Key Technology Investments for 2024

Key Technology Investments for 2024

The “Travel Technology Investment Trends” study by Amadeus reveals that 91% of travel companies expect to increase their technology investments moderately to aggressively in 2024. This increase is driven by the recognition that technology can significantly enhance...
Q&A with Iñigo Valenzuela, CEO of Smartvel

Q&A with Iñigo Valenzuela, CEO of Smartvel

Hello everyone! Welcome to a new section of our blog dedicated to interviews with leaders and experts in the tourism industry. In this series, we will explore the latest trends, current challenges, and technological innovations shaping the future of tourism. We aim to...