The online travel industry is more competitive than ever, and OTAs (Online Travel Agencies) like Booking, Expedia, and Kayak are investing in increasingly sophisticated strategies to dominate organic search results. In 2024, the focus is on creating new pages and...
The landscape of business travel is evolving rapidly. Following the uncertainty caused by the pandemic, the sector has reached a new benchmark in pricing and demand, marking the beginning of a new era of recalibration. This article explores the main trends for 2025,...
Content creation is now a crucial pillar of digital marketing, fundamental for attracting, engaging, and retaining customers. However, the true effectiveness of content lies not in its quantity but in the strategy, context, and promotion that support it. Here, we’ll...
Talking about travel is, above all, about conveying experiences. However, with the vast amount of information available today, creating great travel content means finding a unique perspective, offering added value, and making readers feel part of the adventure. In...
It’s the perfect time to plan your summer vacation! As travelers begin to research and decide on their ideal destinations, it is crucial for providers of these experiences to be aware of market trends and demands, and prepare their content and campaigns well in...
