The market comprising millennials is requiring the focus of the travel and tourism sector. Since this target has a completely different way of looking at travel, meeting their expectations can undoubtedly become a challenging task. It is fairly important for the...
Every brand needs to learn how to innovate itself as the years go by. Some traditional brands have already achieved a level of awareness in marketing skills that allow them to accompany the evolution of marketing at a fair pace. However, for others, this is still a...
The customer journey will most likely be unforgettable if great improvements in the passenger experience occur. Travelling is always meant to be pleasant, however, the simplest problem can turn the passenger’s journey map into a disaster. That is why it is...
Changes in the Travel Industry happen at a rapid pace. Keeping up with the dispersed information is almost an impossible mission. Between the yearly, semesterly and monthly forecasts, readers are exposed to information that sometimes goes against the grain of what has...
With the digital world being guilty of reducing our attention span to less than 10 seconds, content creation now comes with challenges. Beyond knowing the audience’s behaviour and the appropriate channel to convey a message, airlines have to seek information that...
