Marketing in the food and beverage (F&B) industry has evolved significantly in recent years, and one of the most transformative aspects of this evolution is experiential content. In such a competitive sector, where consumers constantly seek new ways to...
With changes in the global economy, new digital trends, and the effects of the pandemic, traveler behavior has evolved significantly. Both consumers and tourism professionals prioritize different aspects, and understanding these priorities is crucial for those looking...
Transportation is a fundamental pillar in the development of tourist activity. With the growth of global tourism, the connection between destinations and the quality of transportation have become crucial for the traveler’s experience and the sustainability of...
In today’s competitive accommodation rental market, simply offering a comfortable stay is no longer enough to attract potential guests. Travelers are increasingly looking for properties that offer not just a place to sleep, but a gateway to unique local experiences....
Climate change is one of the greatest global challenges of our time, and its impact on tourism, especially in a country like Spain, cannot be underestimated. As one of the world’s most popular tourist destinations, Spain faces significant changes in its tourism...
