Today user experience (UX) and user interface (UI) have become crucial factors in ensuring not only customer satisfaction, but also customer loyalty and conversion. A positive on-page experience makes the user spend more time exploring the content, helping to decrease...
Investing in a good UX strategy can be the perfect solution to retain customers in the digital world. The online travel industry is becoming a crucial part of the travel and tourism sector. Each day users switch from offline to online and stay that way. Companies keep...
Content Marketing is a very generous word, broad, I would say. Everything fits in this term: branding, service, product, communication, etc., but I will not review those general principles, I aim to analyse how the customer has evolved, highlighting what he is looking...
