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Insights & Trends
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insights on everything related to travel content solutions.
Experiential Marketing and Content for Food and Beverage Companies
Marketing in the food and beverage (F&B) industry has evolved significantly in recent years, and one of the most transformative aspects of this evolution is experiential content. In such a competitive sector, where consumers constantly seek new ways to...
Experiential Marketing and Content for Food and Beverage Companies
Marketing in the food and beverage (F&B) industry has evolved significantly in recent years,...
The Future of Travel in 2024
In 2024, travel has been redefined with technological advances, a growing awareness of...
How to Create Content that Converts and Attracts Customers
Content creation is now a crucial pillar of digital marketing, fundamental for attracting,...
How to Create Great Travel Content
Talking about travel is, above all, about conveying experiences. However, with the vast amount of...
What People Look for When They Travel
With changes in the global economy, new digital trends, and the effects of the pandemic, traveler...
Who Invested the Most in Travel Technology in 2024
The travel industry has undergone an accelerated technological revolution in recent years, and...
How to Leverage Meetings and Events Tourism to Enhance Your Destination
MICE tourism (Meetings, Incentives, Conferences, and Exhibitions) has emerged as a key segment in...
The Role of Transportation in the Development of Tourist Activity
Transportation is a fundamental pillar in the development of tourist activity. With the growth of...
How Generative AI Is Revolutionizing the Travel Industry
Generative AI, a subset of artificial intelligence, is rapidly transforming industries worldwide,...
eSIM or Roaming: Which Option is Better When Traveling Abroad?
Traveling is liberating, but being disconnected abroad... not so much! We've all been there: you...
Why Europe’s Most Popular Destinations No Longer Want More Tourists
Tourism, considered for years one of the most important economic drivers in Europe, has reached...
How to Boost Accommodation Rentals with Location Context and Maps
In today’s competitive accommodation rental market, simply offering a comfortable stay is no...
Cultural Tourism Management
Cultural tourism has gained popularity over the past few decades, becoming an integral part of the...
Tourism Trends in 2024: More Volume, Less Budget
The summer of 2024 has brought notable changes in traveler behavior and the tourism industry as a...
How Climate Change Impacts Tourism in Spain
Climate change is one of the greatest global challenges of our time, and its impact on tourism,...
Which EU Regions Have the Most Online Reservations in 2024?
The dynamics of European tourism have drastically changed in 2024. Travelers' preferences, driven...
The Impact of Influencers on Tourism
Tourism has changed drastically in recent years, largely due to the influence of social media and...
Smart Beaches: The New Commitment to Sustainable Tourism
Sun and beach tourism has been one of the main travel motivations worldwide. However, growing...
Upselling and Cross-Selling in Hotels and Travel Agencies
In the tourism industry, upselling and cross-selling strategies are fundamental to maximizing...
What is Traveltech? Technology for tourism
Traveltech, short for “travel technology“, refers to the set of tools, applications, and...
Why is TikTok the New Google for Generation Z?
In recent years, TikTok has evolved from an entertainment platform with short videos to become a...
Key Technology Investments for 2024
The “Travel Technology Investment Trends” study by Amadeus reveals that 91% of travel companies...
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