The dynamics of European tourism have drastically changed in 2024. Travelers’ preferences, driven by technology and shifts in consumption patterns, have led to a boom in certain regions of the European Union (EU). Andalusia, a jewel in southern Spain, stands out...
Tourism has changed drastically in recent years, largely due to the influence of social media and influencers. From exotic locations to local destinations, an influencer’s recommendation can transform an unknown spot into a must-see for travelers worldwide. But what...
Sun and beach tourism has been one of the main travel motivations worldwide. However, growing concerns about environmental impact and the need to manage resources more efficiently have driven the adoption of innovative technologies in these destinations. In this...
In the tourism industry, upselling and cross-selling strategies are fundamental to maximizing revenue and enhancing the customer experience. These techniques allow hotels and travel agencies to offer additional services and products that enrich the traveler’s...
Traveltech, short for “travel technology“, refers to the set of tools, applications, and technological solutions specifically designed for the tourism and travel industry. These technologies encompass a wide range of services and functionalities, from travel planning...
In recent years, TikTok has evolved from an entertainment platform with short videos to become a search tool for many young people. While Google and other traditional search engines have dominated the space for decades, TikTok has begun to offer an alternative and...
