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April 4, 2025

Introducing Explore&Go, our interactive destination content solution for airlines

Maria Perez

Maria Perez

At Smartvel, we’re excited to introduce Explore&Go, our fully immersive content platform designed for airlines to inspire travelers and boost conversions by aligning destination offerings with customer preferences and profiles.

Powered by the latest technology in real-time destination content, Explore&Go features an interactive map that allows travelers to discover cities and towns around the globe, with inspirational videos, rich content, and valuable local information. Users can explore destinations using filters based on their interests, such as ski trips or beach holidays. Our white-label solution, available through the airline’s website or app, beautifully showcases every destination they serve, making it easier for customers to make purchase decisions and increasing conversion rates.

Since its launch, we’ve continued to evolve Explore&Go to meet our clients’ needs: integrating their own fares, customizing texts and visuals to match promotional campaigns, and adding features like local weather, top reasons to visit each destination, and much more.

What’s more, Explore&Go provides valuable insights into traveler preferences, such as their favorite destinations, helping airlines craft personalized strategies and enrich their CRM.

As our CEO, Iñigo Valenzuela, puts it: “Explore&Go enhances the customer experience and decision-making process by inspiring and informing travelers with stunning images, videos, and engaging content. Iberia, one of the first airlines to implement the platform, has achieved an impressive 25% click-through rate, and we’re thrilled to officially launch this new service. I truly believe it’s a game changer for airlines looking to boost their conversion rates.”

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